October 2021 - Cahaya Hayati

21 Oct 2021

Kempen Komuniti Penyayang Ayam Brand™ 2021 Menyokong Kehidupan, Menggalakkan Penjagaan Kesihatan dan Membantu Kelangsungan Hidup

October 21, 2021 0
 Kempen Komuniti Penyayang Ayam Brandâ„¢ 2021 Menyokong Kehidupan, Menggalakkan Penjagaan Kesihatan dan Membantu Kelangsungan Hidup

Pandemik COVID-19 merupakan satu tempoh yang amat mencabar kepada semua, dengan organisasi-organisasi kebajikan merupakan antara pihak yang paling terkesan ekoran pengurangan sumbangan daripada sektor korporat dan masyarakat awam. 

Ayam Brand, Ayam Brand Bersamamu, CSR ayam Brand, Ayam Bersamamu, kempen CSR Ayam Brand di kedah perlis
Produk-produk Ayam Brand

Ayam Brand™, satu jenama makanan sihat dan mudah dalam tin yang terkenal dengan kualiti, tanpa penggunaan bahan pengawet dan MSG tambahan, terus memberi sokongan kepada rakyat Malaysia dengan penganjuran semula Kempen Komuniti Penyayang Ayam Brand 2021. Bertemakan #AyamBersamaMu, ia menggalakkan pilihan gaya hidup yang lebih sihat menerusi konsep 3S dalam Pinggan Sihat Malaysia, membantu kelangsungan hidup melalui program #AyamFutureCreator, pada masa sama menyumbang bekalan selama dua bulan produk Ayam Brand kepada rumah-rumah amal yang mengambil bahagian. 


Kempen yang diadakan secara maya dan mematuhi SOP bagi memelihara keselamatan dan kesihatan peserta, ini membenarkan pakar pemakanan dari Hospital Pakar KPJ Damansara dan usahawan serta pencipta kandungan terkenal berusia 18 tahun, Arianna Natasha dari Arianna Kitchen, untuk berinteraksi dengan kanak-kanak di seluruh negeri.


Ayam Brand, Ayam Brand Bersamamu, CSR ayam Brand, Ayam Bersamamu, kempen CSR Ayam Brand di kedah perlis


Usaha ini akan membantu dan mendidik 1,500 kanak-kanak dari 32 rumah amal di seluruh Malaysia, selain turut menyediakan 230,000 hidangan Ayam Brand yang sihat kepada mereka. Antara penerima sumbangan berkenaan adalah 125 kanak-kanak dari Pusat Jagaan Teratak Rahmat, Perlis, Pusat Jagaan Superkids, Kedah dan Pertubuhan Kebajikan Rumah Mentari, Kedah.   


Menurut Pengurus Besar Ayam Brand™, Cik Chin Lee Foon, kempen CSR yang kini memasuki tahun ke-14 itu, telah menyumbang lebih 2 juta sajian sihat kepada lebih 25,000 individu dari 539 rumah amal dan NGO. 


Ayam Brand, Ayam Brand Bersamamu, CSR ayam Brand, Ayam Bersamamu, kempen CSR Ayam Brand di kedah perlis


“Terdapat penekanan lebih dalam menyediakan makanan kita sendiri, memberi tumpuan kepada kepentingan kesihatan tubuh dan mental. Pasukan Ayam Brand memberi pertimbangan terhadap faktor-faktor ini dalam membentuk kempen #AyamBersamaMu agar ia bertepatan pada masanya, bersifat relevan dan berguna kepada semua peserta dengan memberikan asas dalam amalan pemakanan yang sihat dan memberikan ilham agar berupaya menjadi pencipta kandungan yang bagus pada masa hadapan dan pada masa sama menyediakan sokongan ketara menerusi sumbangan bekalan selama dua bulan berupa produk Ayam Brand kepada setiap rumah amal yang mengambil bahagian. Tambahan lagi, para peserta #AyamFutureCreator berpeluang untuk memenangi RM6,000 dalam bentuk pelan simpanan SSPN Perbadanan Tabung Pendidikan Tinggi Nasional (PTPTN).” ujar Cik Chin.


Setiap rumah amal yang mengambil bahagian menerima kit permulaan #AyamBersamaMu yang terdiri daripada peralatan dapur, aksesori pencahayaan dan rakaman serta produk Ayam Brand untuk membantu permulaan pengalaman mereka menjadi pencipta kandungan. Bekalan produk Ayam Brand selama dua bulan turut merangkumi pilihan kegemaran kanak-kanak yang kaya dengan protein dan mengandungi Omega-3 khasnya Tuna Mild dan Pedas Ayam Brand, Saba Deli Natural Ayam Brand serta Kacang Panggang Keju Ayam Brand.


Ayam Brand™ menekankan sumbangan produk-produk sardin, mackerel dan tuna memandangkan kebanyakan rumah kebajikan kekurangan sumber yang mencukupi Omega-3 iaitu asid lemak yang penting tetapi tidak mampu dihasilkan oleh tubuh. Omega-3 membantu mencegah penyakit berkaitan jantung; menggalakkan aktiviti saraf yang sihat; menyokong penyerapan vitamin; memelihara sistem imunisasi yang baik dan menggalakkan perkembangan sel- sel di dalam badan termasuk perkembangan penglihatan dan otak kanak-kanak.


Pasukan Perkhidmatan Pemakanan KPJ Damansara mengelolakan bengkel maya berkenaan Pinggan Sihat Malaysia, atau lebih dikenali sebagai #SukuSukuSeparuh, yang mengesyorkan setiap sajian terdiri daripada suku bahagian protein, suku bahagian karbohidrat kompleks dan separuh bahagian sayur-sayuran serta buah-buahan berdasarkan saiz tangan, genggaman dan tapak tangan. Panduan mudah dilihat ini boleh membantu amalan pemakanan sihat individu sepanjang hayatnya.


Ayam Brand, Ayam Brand Bersamamu, CSR ayam Brand, Ayam Bersamamu, kempen CSR Ayam Brand di kedah perlis
Cik Rushda Adiba Ismail, Pakar Pemakanan Kanan di Hospital Pakar KPJ Damansara


“Kami sentiasa percaya bahawa pencegahan adalah lebih baik daripada mengubati. Oleh itu, kami komited dalam mendekati komuniti dan berkongsi pengetahuan kesihatan yang penting. Kita perlu mula mengajar golongan muda berkenaan amalan kehidupan sihat, khususnya ketika pandemik. #SukuSukuSeparuh mudah difahami dan diikuti golongan dewasa mahupun kanak-kanak untuk mereka menjalani hidup yang lebih baik.” kata Cik Rushda Adiba Ismail, Pakar Pemakanan Kanan di Hospital Pakar KPJ Damansara.


Pertandingan Pamerkan Pinggan Sihat Anda telah memperlihatkan pasukan-pasukan dari setiap rumah amal menyediakan hidangan sihat berpandukan konsep #SukuSukuSeparuh. Satu pasukan akan dinobatkan sebagai johan setiap negeri dan akan menerima trofi kemenangan, sijil penyertaan dan cenderahati dari Ayam Brand. Rumah kebajikan lain juga akan menerima sijil penyertaan dan cenderahati.


Arianna Natasha, Pengasas Arianna Kitchen dan pencipta kandungan terkenal yang berusia 18 tahun, dan mempunyai hampir 4,000 pengikut atau followers di Instagram telah memastikan bengkel #AyamFutureCreator menarik dan mudah diikuti para peserta muda.


Ayam Brand, Ayam Brand Bersamamu, CSR ayam Brand, Ayam Bersamamu, kempen CSR Ayam Brand di kedah perlis
Arianna Natasha, Pengasas Arianna Kitchen


“Saya harap program seumpama ini ada ketika saya mula menjadi pencipta kandungan. Membentuk kandungan yang menarik melibatkan usaha keras yang memerlukan kemahiran, kesabaran dan kreativiti. Program #AyamFutureCreator boleh menjadi permulaan kerjaya dan perniagaan bagi kanak-kanak ini, sekali gus membantu menjana pendapatan kepada mereka.” ujar Arianna sambil memaklumkan bahawa sandwic Ayam Brand merupakan antara snek terawal beliau pelajari semasa kecil. “Ianya amat mengagumkan kerana saya dapat bekerjasama dengan salah satu jenama kegemaran saya dan dapat membimbing yang lain”.


Peraduan #AyamFutureCreator memerlukan kumpulan kanak-kanak menghasilkan sebuah video masakan selama 1 hingga 3 minit dengan menggunakan rangkaian produk Ayam Brand dan prinsip Pinggan Sihat Malaysia #SukuSukuSeparuh, berdasarkan tutorial oleh Arianna. Kanak-kanak terlibat perlu merakam, edit, tag, meletakkan tanda pagar dan mempromosikan video mereka di laman sosial untuk mengasah kemahiran sebagai pencipta kandungan. Arianna, pasukan Ayam Brand dan Pakar Pemakanan KPJ Damansara akan menentukan para pemenang yang berpeluang memenangi pelan simpanan SSPN PTPTN yang berjumlah RM6,000. 


“Sebagai langkah mematuhi SOP yang ditetapkan, kami tidak menganjurkan sebarang acara sejak tercetusnya pandemik Covid-19. Tentunya kanak-kanak amat gembira apabila kami mengaturkan acara maya  #AyamBersamaMu. Mereka amat menyukai bengkel #SukuSukuSeparuh kerana dapat mempelajari perancangan pemakanan, para dewasa juga menyukainya. Mereka sukakan bengkel  #AyamFutureCreator kerana kesemuanya ingin menjadi pencipta kandungan yang terkenal suatu hari nanti. Kami berterima kasih kepada Ayam Brand™  kerana menyokong pihak NGO bertahun-tahun lamanya. Kami amat gembira kerana terpilih menerima bekalan produk Ayam Brand selama dua bulan, khasnya pada ketika ini sumbangan adalah amat terhad. Kami amat menghargai Ayam Brand™ kerana sentiasa bersama kami dan menjaga kebajikan komuniti,” jelas Cik Phoebe Tan dari Pusat Jagaan Superkids.

Ayam Brand, Ayam Brand Bersamamu, CSR ayam Brand, Ayam Bersamamu, kempen CSR Ayam Brand di kedah perlis
Pusat Jagaan Superkids

“Saya perlu memakan lebih sayur, buah-buahan, protein dan Omega-3 untuk jadi lebih sihat, tinggi dan kuat. Saya rasa saya mampu menang pertandingan #AyamFutureCreator dan memulakan perniagaan macam Kak Ary. Terima kasih Ayam Brand kerana membantu saya menjadi pencipta kandungan!” kata salah seorang peserta.


Ayam Brand, Ayam Brand Bersamamu, CSR ayam Brand, Ayam Bersamamu, kempen CSR Ayam Brand di kedah perlis
#AyamBersamaMu

Untuk mengetahui lebih lanjut berkenaan kempen CSR #AyamBersamaMu dan program #AyamFutureCreator, layari laman https://www.ayambrand.com.my atau https://www.facebook.com/ayambrandmalaysia.


7 Oct 2021

STAY TECH & WELLNESS CONNECTED WITH THE LATEST ADDITIONS OF THE REALME AIOT FAMILY

October 07, 2021 0
STAY TECH & WELLNESS CONNECTED WITH THE LATEST ADDITIONS OF THE REALME AIOT FAMILY

realme TechLife expands its tech ecosystem with the launch of smart home appliances 


STAY TECH & WELLNESS CONNECTED WITH THE LATEST ADDITIONS OF THE REALME AIOT FAMILY




PETALING JAYA, 7 October 2021 — realme Malaysia today launched its newest line of AIoT devices via livestream on realme Malaysia’s Facebook page. The Dare to Leap brand introduced a total of eight devices including smart home appliances that further diversified their range of AIoT products. realme Malaysia showcased the realme TechLife Handheld Vacuum Cleaner, realme TechLife Air Purifier, realme TechLife Robot Vacuum, realme Hair Dryer, and realme Beard Trimmer Plus during its launch earlier. Malaysian fans were also introduced to three other smartphone and laptop accessories. 


“Here at realme, we make it our mission to better improve the lives of our fans in terms of home improvement and lifestyle. We are proud to launch our latest AIoT lineup with a selection of smart home devices to revamp our fans' home living experience by connecting Tech & Wellness. We are also grateful to our fans who have been supporting us throughout the years and we believe that these new products will create a safer, smarter and more comfortable living for them,” said Tiffany Teh, Brand Director of realme Malaysia. 


realme TechLife Air Purifier



The realme TechLife Air Purifier has a high clean air delivery rate of up to 330m³/h which indicates that the volume of clean air produced per hour is 330 cubic meters to quickly and efficiently provide excellent purification results in a relatively short amount of time. The air purifier is suitable for a maximum indoor area of 419ft²(39㎡). For instance, a standard indoor area of 1059ft³(30m³) only takes 14.4 minutes to complete a single purification process.


realme TechLife Air Purifier is equipped with an industry-leading HEPA H12 filter that is capable of filtering at least 99.5% of airborne particles as small as 0.3 microns and larger in diameter which includes dust, PM2.5 pollution, pet dander, pollen, hair, and common pollutants that affect the quality of air in homes. This filter can achieve up to 99.95% filtration efficiency through its powerful 3-stage filtration system that eliminates pollutants in every stage until it finally releases fresh, clean air through the air duct.


The air purifier also comes with 5 different fan modes, Sleep, Soft, Normal, Strong, and Auto for the user to switch between modes and choose the right solution with just a simple tap. It uses a high-precision air quality detector from SHARP that can accurately detect PM2.5 concentration in the air, that is, solid particles that are 2.5 microns in diameter. Based on the PM.25 detection, the color-coded Air Quality Indicator on the control panel will either show green, orange, or red, indicating that the air quality is either good, moderate, or poor, respectively. This alerts the user on the air quality for them to switch the modes accordingly. 


realme TechLife Handheld Vacuum Cleaner






realme TechLife Handheld Vacuum has 2 cleaning modes, Strong Cleaning Mode for quick cleaning, and Soft Cleaning Mode for general everyday cleaning. This vacuum cleaner features a strong 140W motor with 10,500 RPM, providing a suction power of 9.5 KPa for efficient cleaning. The vacuum cleaner has an air duct design with reduced resonance of no more than 80db for a calming cleaning experience along with its excellent suction power.


The realme TechLife Handheld Vacuum comes with 3 different brushes for different cleaning areas. First, a floor brush with soft bristles that provides floor protection while it collects dirt efficiently with an in-built motor that rotates the brush at 2200 RPM. Next, a crevice tool that is ideal for getting dirt out of small areas. Third, a 2-in-1 brush that is suitable for cleaning all kinds of furniture surfaces like sofas and shelves. The vacuum also comes with an extension tube that attaches to all three brushes for cleaning far and high places.


The vacuum cleaner features an environmentally friendly filter that prevents secondary pollution. This highly efficient HEPA filter captures microscopic dust and allergens and is reusable after washing. The realme TechLife Handheld Vacuum Cleaner also features a 0.5L dust cup that is designed with a one-touch opening to avoid dirty hands when clearing the trash collected.


realme TechLife Robot Vacuum





This realme TechLife Robot Vacuum is built to fit seamlessly into your home with its maximum height being slightly above 10cm. It leaves no dust behind with its powerful 3000 Pascals suction and mopping capabilities. Also, it operates at a low 55dB noise level to avoid disturbances.


The robot vacuum is equipped with a total number of 38 different sensor types that help it navigate your home for an efficient cleaning experience. The most crucial of the 38 sensors is the LiDAR sensor for fast and accurate real-time navigation and precise in-app room mapping. This LiDAR sensor helps  the robot vacuum calculate the best path to clean a room based on its shape and size, while avoiding objects like large pieces of furniture.


realme TechLife Robot Vacuum is designed to work with realme Link for users to control where, when and how they want a specific place cleaned through their phone. The app also enables real-time monitoring of the robot vacuum and users may define zones or set up virtual walls where they want the robot to avoid when cleaning. The robot vacuum can scan and store up to 5 different maps which make it perfect for multi-level homes.


realme Hair Dryer



The realme Hair Dryer is designed to improve the hair drying process as it features an efficient 1400 watts of power and 19,000 rpm fan speed. This hair dryer blows up to 13.8m/s with a 5-minute quick hair drying experience which provides convenience and ease especially to those with long hair. It also features a low noise operation which is no more than 80db.

Apart from fast drying, the realme Hair Dryer offers protection and benefits to hair. The realme hair dryer remains at an ideal temperature of below 55 degrees celsius to keep hair cuticles healthy and hair safe from heat damage while effectively drying hair. For a cool drying, the soft wind setting on the hair dryer will provide air flow that will blow at 45-50 degrees Celsius.
 

The realme hair dryer also generates 20 million negative ions per cubic centimetre for comprehensive and deeper hair care.  The negative ions help in closing the hair cuticles, minimize the loss of moisture from the hair during the hair drying process and make your hair softer and less frizzy.


realme Beard Trimmer Plus



This nifty device comes with a whopping 40 different length settings. It also includes two combs of 10mm and 20mm with a 0.5mm precision. realme Beard Trimmer Plus features a 800 mAH battery that when fully charged can run for 2 hours straight and has a LED battery indicator to keep track of the battery. 

The beard trimmer blades are stainless steel for better heat dissipation to ensure the blades remain sharp for optimum performance. It also features IPX7 water resistance and a low noise operation of less than 68dB. All this and more for a fresh and precise beard trim experience. 


realme Type-C Hub


The realme Type-C Hub is a light and portable device weighing 35g, that will make working from home or gaming a lot more convenient. It features a USB 3.2 Gen 1 & HDMI 1.4 Dual Ports as well as a Type-C Port. This Type-C HUB is universally compatible and allows for a more stable and fast transfer. This hub also protects against excessive currents and is capable of 4K HD video transfers. The Hub is also compatible with Mac OS, Windows, Linux, Android and IOS.


realme Wireless Mouse – Silent


The realme Wireless Mouse has an ergonomic design for grip comfort and has a silent touch. The mouse also features a long lasting battery backup that can last up to 8 months. The device is also made lightweight and weighs around 62 grams making it easy to carry around. This mouse also features its smooth ride and has a variable DPI adjustment from 800 to 1600 DPI.


realme Type-C Cable


This cable supports 3A quick charging. The realme Type-C cable also features a durable cable and a comfortable grip for ease of use. The cable comes in the colours yellow and black. 

Product Price & Availability




To find out more about realme’s events and promotions, do follow our Facebook page as well as Instagram at @realmemalaysia